Two years ago, I attended a small media conference with a German journalist who came to South Africa to enlighten South Africans as to what to expect from Fifa bringing the World Cup to Africa. He was talking about his newspaper’s experience during the same tournament hosted in Germany in 2006.
It was basically a five-week party, he said. Life carried on afterwards. There was no major economic boom that was predicted… all that happened is Fifa walked away with all the loot.
Follow the money, he said. Those are the stories that will sell your newspapers. Expose Fifa for who they really are.
Now, I’ve long been milling over the question of “what happens after the world cup?” and reflecting on what our response should be as South Africans. Continue reading South Africa is the place to be in 2010
